Hi, I’m Lily.
I have 12 years of experience delivering smart, impactful design solutions for brands, systems, and spaces.
I take a holistic, purpose-driven approach to understand clients’ goals and build effective programs for experiential graphics, wayfinding, branded campaigns, and more. Most recently as a design lead at Gensler I oversaw all project phases, from kickoff to implementation, to help clients integrate meaningful brand stories and intuitive signage systems into small spaces, large buildings, and entire campuses.
Through creative, technical, and strategic thinking, I love to make complex experiences feel seamless and look beautiful. And as a team leader, I bridge the dualities of the design process — the tiniest details and the big picture, expression and execution, listening and presenting — to collaborate effectively and foster successful outcomes.
Select Clients:
Hi, I’m Lily.
I have 12 years of experience delivering smart, impactful design solutions for brands, systems, and spaces.
I take a holistic, purpose-driven approach to understand clients’ goals and build effective programs for experiential graphics, wayfinding, branded campaigns, and more. Most recently as a design lead at Gensler I oversaw all project phases, from kickoff to implementation, to help clients integrate meaningful brand stories and intuitive signage systems into small spaces, large buildings, and entire campuses.
Through creative, technical, and strategic thinking, I love to make complex experiences feel seamless and look beautiful. And as a team leader, I bridge the dualities of the design process — the tiniest details and the big picture, expression and execution, listening and presenting — to collaborate effectively and foster successful outcomes.
Select Clients:
Experiential Branding
Exhibition Graphics
Design Guidelines
Brand Identities
Signage & Wayfinding
User Journeys
Branded Campaigns
Typefaces
Graphic Design
Logos
Identity Signage
Story Mapping
Client Input Sessions
Visualizations
Presentations
Materiality & Fabrication
Vendor Coordination
Construction Drawings
Fabrication QA
Samples & Mock-ups
Programming
ADA & Code Compliance
Within project teams
With external partners
Client relationships
Empathizing with end users
Teaching & mentoring
Learning from others
Experiential Branding
Exhibition Graphics
Design Guidelines
Brand Identities
Signage & Wayfinding
User Journeys
Branded Campaigns
Typefaces
Logos
Identity Signage
Story Mapping
Graphic Design
Client Input Sessions
Visualizations
Presentations
Materiality & Fabrication
Vendor Coordination
Construction Drawings
Fabrication QA
Samples & Mock-ups
Programming
ADA & Code Compliance
Within project teams
With external partners
Client relationships
Empathizing with end users
Teaching & mentoring
Learning from others
Email me for more information and to request work samples.
Based in Brooklyn, NY © 2023 Lily Feinberg